LACY K CAMPBELL
  • Interactive Media
  • Creative Direction
  • Writing
  • Dimensional Works
  • Junk Drawer
  • About
  • Interactive Media
  • Creative Direction
  • Writing
  • Dimensional Works
  • Junk Drawer
  • About
LACY K CAMPBELL

Making the Most of Your PLan

The biggest challenge with consumerism projects is showing that you're truly representing the interests of the end user. 

Excerpt: "Sound advice, 24/7"

I wanted to acknowledge the anxiety-ridden world of online DIY healthcare and present the alternative (a free phone consult with a registered nurse) as equally as convenient, but way more reliable. ​
My role included: writing the script, directing the VO and collaborating with a team of visual artists, composers and animators.
Creative Team:
Concept, script, direction: Lacy Katherine Campbell
Narration: Allison Latta

Original music: George Hufnagl
Illustrations: Zach Tyree
Animation: Janelle Domek

Excerpt: "Same meds, lower prices"

Most users know about generic drugs, so here the challenge was to present the concept of "original vs knockoff" in a different light. 
Creative Team:
Concept, script, direction: Lacy Katherine Campbell
Narration: Allison Latta

Original music: Ali Cedroni
Illustrations: Ania Klimiuk
Animation: Janelle Domek

Lacy is an absolute dream to work with: clear, concise, passionate, and honest. Her writing lends itself well to video production, and her direction is all of the things I already mentioned and more. 
​​

-Jared Bohlken
Creative Producer, Jellyvision

Btw, I loved the art so much, I had buttons made for the team after we wrapped.  The button at one o'clock is the "Venus de Schmilo" from "Same Meds, Lower Prices."
Picture