Making the Most of Your PLan
The biggest challenge with consumerism projects is showing that you're truly representing the interests of the end user.
Excerpt: "Sound advice, 24/7"
I wanted to acknowledge the anxiety-ridden world of online DIY healthcare and present the alternative (a free phone consult with a registered nurse) as equally as convenient, but way more reliable.
My role included: writing the script, directing the VO and collaborating with a team of visual artists, composers and animators.
Creative Team:
Concept, script, direction: Lacy Katherine Campbell
Narration: Allison Latta
Original music: George Hufnagl
Illustrations: Zach Tyree
Animation: Janelle Domek
Concept, script, direction: Lacy Katherine Campbell
Narration: Allison Latta
Original music: George Hufnagl
Illustrations: Zach Tyree
Animation: Janelle Domek
Excerpt: "Same meds, lower prices"
Most users know about generic drugs, so here the challenge was to present the concept of "original vs knockoff" in a different light.
Creative Team:
Concept, script, direction: Lacy Katherine Campbell
Narration: Allison Latta
Original music: Ali Cedroni
Illustrations: Ania Klimiuk
Animation: Janelle Domek
Concept, script, direction: Lacy Katherine Campbell
Narration: Allison Latta
Original music: Ali Cedroni
Illustrations: Ania Klimiuk
Animation: Janelle Domek
Lacy is an absolute dream to work with: clear, concise, passionate, and honest. Her writing lends itself well to video production, and her direction is all of the things I already mentioned and more.
-Jared Bohlken
Creative Producer, Jellyvision
-Jared Bohlken
Creative Producer, Jellyvision
Btw, I loved the art so much, I had buttons made for the team after we wrapped. The button at one o'clock is the "Venus de Schmilo" from "Same Meds, Lower Prices."
